The Website Traffic Machine Header

INTRODUCTION

I’m going to share with you today a client getting strategy that will give business owners, bloggers, and marketers what is one of the most powerful marketing strategies for small businesses, and local businesses, as well as larger businesses, bloggers, and affiliate marketers.

We’re talking about a strategy that realistically can totally transform your business, your income, and your freedom, for years to come.

If you’re a marketing professional, you may or may not be familiar with some of the techniques I teach in this book, if you are a business owner or blogger looking to generate more traffic to your website, I HIGHLY recommend you read this in its entirety as it can really change the game for your website.

This is the first time I have released this information publicly but this is part of the exact marketing strategy I use for my clients to achieve great success.

In the following guide I will show you the exact method I use to plan, write, and launch blog articles on websites in a way that will maximize the online presence of your website, which can will help you to generate a steady stream of new customers or clients.

This strategy is part of one of the most powerful marketing methods the vast majority of local businesses, and many other small businesses aren’t utilizing, one which focuses on driving warm traffic made up of people already interested in your products and services, to your website.

The blog strategy I cover in this guide is a large part of my method of ranking clients on page one of Google, that I have used for businesses of all types to completely transform their businesses and their lives by helping them to generate a long-term steady stream of customers and clients.

This method does not require paid advertising or paid social media marketing strategies. Rather, it combines elements of website optimization, SEO or search engine optimization, content creation, and social media sharing. I will teach you my holistic approach to optimizing your entire online presence including creating content that you post regularly to your website, so that the search engines, i.e Google, Bing, etc., view your website as relevant and authoritative in regards to searches people are performing related to the products and services your business offers.

When you follow this strategy, Google and other search engines will show YOUR website more often at or near the top of Google search results, for more people, for more search keyphrases, in more locations.

Which will mean more phone calls and leads, more clients and customers, and more revenue for your business.

It blows my mind how many businesses, especially local businesses like dentists, insurance agencies, photographers, roofing contractors, contractors, doctors, chiropractors, landscapers, restaurants and a thousand more types of businesses could be utilizing this strategy but aren’t.

This blog writing method is a part of is the #1 way for local businesses to get new customers and clients, and can completely transform your life financially when you double, triple, or even 10x your business due to your new increase in customers or clients.

And other businesses like ecommerce businesses or affiliate marketing businesses can greatly benefit from these strategies as well.

The Strategy I Use to Rank Clients In Google on Page One

Below, is an overview of my primary strategy for turning websites into a client getting machine, and although I will touch on aspects of the strategy I mention below within this book, enough that you will be able to make a MASSIVE IMPACT on your website, I will mostly be covering my blog article content strategy used to generate long-lasting streams of high quality traffic for websites, and leave things like Google My Business Optimization for Local Businesses for another book.

My primary strategy for generating a steady stream of customers or clients for local businesses focuses on a few dimensions:

1) Google My Business Optimization
(For Local Businesses Only)

Google My Business Optimization includes setting up a Google My Business Profile, filling in all of the information in the the best way possible so Google rewards you with more visibility. Included in this would be posting content regularly to your Google My Business Profile, posting optimized images regularly, managing customer reviews, and more. This is a goldmine and should be the #1 business strategy for most local businesses.

For in-depth Google My Business Training click here:
theclientblueprint.com/gmb

For my Optimized Google My Business Set-up Service click here:
theclientblueprint.com/services

2) Citation Building
(For Local Businesses Only)

Citations are your business mentions on the web, think of business listings like Yelp, or Yellow Pages, directories, or even mentions on sites like the Better Business Bureau, etc. Acquiring listings, and managing them to ensure they send strong signals to Google and contain the proper relevant information is crucial to getting visibility online. Citation building is a key ingredient which I will do for every client website to power up this strategy and can have a massive impact on success, it is highly recommended you build these out or have someone build them out for you.

If you would like to use my Done-For-You Citations building service click here:
theclientblueprint.com/services

3) Website Optimization

Website optimization would include things like your website structure, page speed, on-page content optimization, image optimization, page interlinking, social media account links, and more. This is a HUGE part of achieving success online, and a well optimized website will dominate over your competition in organic search, especially when the other pieces are in place. A well optimized site will also have positive effects on your Google My Business visibility and number of search phrases you show up for. I will touch on this in this guide as we will need quality optimized pages which will be at the center of our “traffic machine”.

If you’re interested in Website Optimization Services or a Consultation click here:
theclientblueprint.com/services

3) Content Creation/Blogging

When I mention content creation I am referring mostly to writing blog articles and posting them to your website, this is primarily what I am focusing on in this guide. Regular posting of quality related articles will signal to Google that you are an authority in your niche and that your website is a quality, active source of information related to the products and services you offer. Once you have the Google My Business profile optimized, your website set-up, and your citations in place, regular article posting will fuel your success for months and years to come.

If you’re interested in Webpage and Blog Article Content Creation services click here: theclientblueprint.com/services

4) Interlinking

When I mention interlinking, I am referring to three things, first, I am referring to how you internal linking of your blog posts with each other and the rest of the content on your website. This is important in building up your authority for your products and services. Second, I am referring to interlinking your website content with other accounts that you manage online, think facebook, Twitter, Google My Business, Pinterest, and more. This can be simple or we can achieve more complex interlinking with what is known as an IFTTT syndication network*. When we interlink with other social properties, we build out an interconnected web of webpages and information that I refer to as your “online footprint”, and the larger and better our content of our online footprint, the better chance we have of dominating over our competition. And three, I am referring to building links to any of these properties from anywhere else online.

What is an IFTTT Content Syndication Network?

An IFTTT Content Syndication Network (aka. Content Syndication Network) is a tool that uses the website IFTTT.com (It stands for, “if this, then that”) to automatically republish content to multiple blogs and social bookmarking sites owned by you and branded with your business.

It is set up in such a way that whenever you publish a blog to your website, it will automatically republish that article on numerous other sites and will backlink to the original post, as well as to the other links in your blog post.

Therefore when you publish a blog post with strategically placed links to other pages on your website, to your Google My Business listing, to social media accounts, or to YouTube videos, etc. It will also build numerous links to those properties as well, resulting in a giant web of interconnected information related to your business (and city if you are a local business.)

A Content Syndication Network is an essential tool in all of my efforts to generate traffic for client websites, this is an amazingly powerful tool that should be implemented on every website.

If you would like to use my Content Syndication Network building service click here: theclientblueprint.com/services

So there you have it, an overview of exactly how I help businesses dominate online. And if you’re a local business owner, it’s literally DISGUSTING how many of you are not taking advantage of this right now. There is INFINITE potential to thrive for local businesses out there.

Of course this strategy is powerful for other types of businesses as well, but is EXTREMELY EFFECTIVE FOR LOCAL BUSINESSES.

The reason 98 percent of small business owners aren’t doing this is because they:

• Lack the knowledge of what to do and how to do it
• They feel they don’t have the time to manage marketing as they are too busy to add new tasks to their workload
• They are too lazy to do anything
• Feel that marketing is too expensive (even though the truth is, investing in your online presence could change your life, and they don’t understand that MARKETING DOESN’T COST MONEY, the whole point is that it MAKES YOU MORE MONEY)

Investing in marketing should be a no brainer.

However, many small businesses are not doing anything.

I call these business owners, Local Business Losers.

They are the ones that will just be waiting for new customers, wishing they were more successful, wondering what their competition is doing and why they are so successful, and always have excuses as to why they aren’t doing anything, “that doesn’t work”, “that’s too expensive”, “I will do it later”, “I will do it tomorrow”.

And days turn into weeks, and weeks turn into months, and months turn into years, and they could have been kicking ass online, but instead they are just dependent on the default amount of business they’re used to, while their competition is doing 4x the business.

You cannot win this way, you MUST be proactive, and what is funny is that MANY, MANY local businesses are achieving so much success BY DEFAULT, because the business has maybe been around for 10, 20, 50 years or so, so by default ranks high in Google and gets all of the traffic.

And what most business owners don’t understand is that within a matter on MONTHS to a YEAR even a BRAND NEW business could COMPLETELY DOMINATE OVER businesses that have been around for 100 years by taking advantage of modern ways of marketing by BUILDING THEIR ONLINE BUSINESS PRESENCE and getting endless traffic by ranking at the top.

A quick side note, I currently have a client, an Insurance Agency, he started his business from scratch 3 years ago, and today dominates over ALL of the area’s well established insurance agencies and insurance agents in the city, ranking #1 for almost every search related to insurance in the city, and guess what? Now HE IS THE BRAND NAME THAT PEOPLE THINK OF FIRST when people want insurance in the area. And you know what else, now he invests in Real Estate and golfs 3 days per week and pays other people to run his business. And hour after hour, day after day, week after week, month after month, he has people flowing through his website who are ALREADY LOOKING FOR WHAT HE SELLS.

What I teach you can be a GAME CHANGER, not only for your BUSINESS, but for YOUR LIFE.

Okay, now that you have an overview of how important this information is, LET’S GET STARTED! 🙂

The Website Traffic Machine

By Ryan Black

Welcome to The Blog Traffic Machine In this guide, you are going to learn the crucial fundamentals that will help you to turn your blog articles into traffic. Whether you are a small local business like a real estate agent, roofing contractor, insurance agency, plastic surgery office, or a chiropractic clinic, ecommerce business, or a multimillion dollar company I’m about to hand you the keys to the kingdom when it comes to generating traffic and building your online footprint.

Why Write Blog Posts on Your Business Site?

Some business owners may wonder why they are even blogging in the first place, they think that they are writing for their potential clients or customers, but the truth is, when it comes to marketing, your blog can be one of the most powerful weapons you have when it comes to getting new clients and customers, and your blog is capable of MUCH MORE THAN YOU THOUGHT.

Virtually infinite businesses have tried to write blog posts on their website, get no traffic from it, and think it is a waste of time, then quit, never to do it again, without realizing investing into website content can have one of the most profound impacts on their business imaginable.

The problem is that in order to succeed with driving traffic to your website you have to understand:

• Why You Would Write Blogs in the First Place
• How to Set-up Your Website to Achieve Success
• How to Write Top Notch Blog Articles
• How to Incorporate Your Articles into the rest of the content on your website
• What To Do With Your Articles After They’re Written To Amplify Their Power

Where Do Customers Come From?

To answer the first question of WHY we are writing blog posts on our website, first we need to consider the question, “Where do clients and customers come from?”
Well, for most successful businesses, they come from the internet, more specifically this is what happens:

A person has a problem they need a solution to, they go online on their phone, computer, or tablet, most likely to a search engine and perform a search. They type in a search phrase into the search engine and the search engine retrieves results for them.

The vast majority of people then click on the top three search results and seldom go past the first page.

The top businesses in the search results get all of the business, they get the website visits, then of course, since they’re getting the lion’s share of the business, they get more reviews, they generate more word of mouth, they get more online mentions, search engines see this and reward them by… guess what… showing that businesses webpages in relevant search queries because the search engine has deemed that website to be an authority in that niche.

It’s a POSITIVE FEEDBACK LOOP..

This is where you want to be.

So how do you do it? How do you rank at the top of Google and other search engines?

There are many factors that go into this if you recall I mentioned them in the introduction of this guide, the Google My Business listing, Website Optimization and existing online presence (social media), number and quality of business citations, creating website and other content and linking it all together all play a role, but in this book I will simplify the entire process as best I can and focus primarily on the website set-up and blog content strategy for the purposes of this book.

Also, since many of my clients are LOCAL BUSINESSES and this strategy is very powerful for you local business owners out there, I am going to use local businesses in many of my examples when it comes to executing the strategies. But these same general principles can be applied to large businesses, ecommerce businesses, affiliate marketing, basically any type of blogging strategy that includes trying to build website authority and relevance for ranking on search engines.

Website Set-Up and Optimization

The foundation for this strategy depends on having a website that clearly communicates to search engines that you are an authority in your niche, so although I could write a book about website optimization, here is a quick guide to get you started off on the right foot. In this section, we’ll get the website set-up for success, then after we have our primary product or services pages created with quality content and optimized with proper titles and tags, we’ll move on to writing blog articles step-by-step to start to power up our website.

There are many variables that Google uses to determine which webpage they will serve for searchers at the top of the search engine results, one of the most crucial elements of this being the structure and content of your website. For high rankings in Google, your website must be structured in such a way that Google sees it as well organized and valuable to visitors, and will most likely be structured around your primary products and services.

Website Structure

A website is a group of pages online representing your business, we are going to carefully structure your pages and content in such a way that we send a clear message to search engines as to what your site is about, we are going to make it clear to search engines what the exact products and services you offer are AND we are going to have quality content on the site so you are seen as a greater authority on your topic than your competition.

For most business websites we will have our home page and subpages (or primary product and services pages.)

Our primary product and services pages will focus on our main product or services pages, and then we may have other pages like “about me”, a “contact us” page, etc. And will generally be in your site’s main navigation menu or under some type of higher level products or services menu item.

For each page we will focus on one target keyphrase/page title related to a product, service, or category of content that we want to generate traffic for.

Site URL Structure

A URL is the address of the location of a specific webpage on the internet.

Site URL structure and the words your page URLs contain are important when trying to rank pages at the top of Google because URLs are a ranking factor when it comes to determining which pages will be rewarded with high rankings in the search engines.

I will go into depth about page target keyphrases in one of the following sections, however it is important to note that we will utilize a page’s target keyphrase in the page URL as well.

If you are a business with a single location your pages URL structure will be pretty straightforward..

You will have your home page:
mywebsite.com

An the URLs for the rest of your product or services pages might look something like this:

mywebsite.com/service1
mywebsite.com/service2
mywebsite.com/service3
mywebsite.com/service4

OR

mywebsite.com/services/service-1
mywebsite.com/services/service-2
mywebsite.com/services/service-3
mywebsite.com/services/service-4

And your other pages:

mywebsite.com/blog
mywebsite.com/about-me
mywebsite.com/contact

When you build out your product or services pages you will want to include your target keyphrases in your page URLS.

So let’s say we are going to build URLs for a website for a carpet cleaning company, I may create the URLs for those pages as follows:

mywebsite.com/carpet-cleaning
mywebsite.com/upholstry-cleaning
mywebsite.com/rug-cleaning
mywebsite.com/leather-counch-cleaning

OR

mywebsite.com/services/carpet-cleaning
mywebsite.com/services/upholstry-cleaning
mywebsite.com/services/rug-cleaning
mywebsite.com/services/leather-counch-cleaning

If you want, you can even include the city and state abbreviation:

mywebsite.com/services/carpet-cleaning-burbank-ca
mywebsite.com/services/upholstry-cleaning-burbank-ca
mywebsite.com/services/rug-cleaning-burbank-ca
mywebsite.com/services/leather-counch-cleaning-burbank-ca

The key takeaway here is that we want to include our target key phrase in our URLs to send an additional signal to search engines as to exactly what our pages are about.

If you are a business with multiple locations, it is often a good idea to have a mywebsite.com/locations directory and then you would create in a sense a “home page” for each location, under which you may want to create pages for each product/service for each location.

For example, if you have a carpet cleaning business in Beverly Hills, CA and Burbank, CA you may want “home page” type pages for each location like:

mywebsite.com/locations/beverly-hills-ca
mywebsite.com/locations/burbank-ca

And services pages like:

Service 1:
mywebsite.com/locations/beverly-hills-ca/carpet-cleaning
mywebsite.com/locations/burbank-ca/carpet-cleaning

Service 2:
mywebsite.com/locations/beverly-hills-ca/upholstry-cleaning
mywebsite.com/locations/burbank-ca/upholstry-cleaning

Service 3:
mywebsite.com/locations/beverly-hills-ca/commercial-carpet-cleaning-services
mywebsite.com/locations/burbank-ca//commercial-carpet-cleaning-services

I don’t want to veer too far off track as much of that is beyond the scope of this book but many of you own or work with multi-location businesses and can benefit from that information as it could help improve your website structure immensely.

Think about it, if you are a multi-location business and there are people searching in Beverly Hills for carpet cleaning services, they are going to search for:

Carpet Cleaning Beverly Hills

People in Burbank will search for:

Carpet Cleaning Burbank

Therefore it is imperative to have services pages for each location as we are using our keyphrase optimized pages as a bridge from a person searching for those keywords to your business.

The Home Page

The Home Page will target traffic for your main business niche, and city or state if applicable. Note that we are using exact keyphrases that the greatest number of people would use to find us as our main target keyword for the page as well as our page title. For local businesses this is most likely “Keyphrase + CIty”.

Some examples of our home page target keyphrase/page title would be:
• Lawyer San Diego, CA
• Insurance Agency Minneapolis, MN
• Seafood Restaurant Portland, MN

If you have multiple locations in your state you might target the entire state with the home page.

• Farm Equipment Manufacturer Wisconsin
• Driving School in California

If your product is not a local business your target keyphrase might be::

• Funny Political T-Shirts
• High Fidelity Wireless Headphones
• Van Life Van Conversions

Our Home Page will act like a portal into the website and should contain general business information, include a navigation menu to our other pages, have on page links to your primary product or services pages, as well as links to blog posts, resources, your about me page, and a your contact page.

Product and Service Pages

Our primary product or services pages are our main subpages which we will use to rank for the main products or services we provide.

Imagine a local Photographers website. Generally speaking, this website would have a home page that would most likely be targeting:

“Photographer San Diego, CA”

And then a page for each service provided, so the website may have the following PRODUCT OR SERVICE PAGES.

Wedding Photography
Engagement Photography
Maternity Photography
Newborn Photography

In this case, I restricted this list to only four pages but I just used these to keep it simple.

So, I have four main products or services categories/pages that I want to rank for in the local area. These are my PRODUCT OR SERVICE PAGES.

Once I have my primary product or services pages created and optimized, I will write blog articles related to each main page product or service which will allow us to build internal links from the blog post to the main product or service page as well as help establish the website as authoritative with lots of informational content, and just rotate the content topics I write about so I am targeting all of my different products and services over time.

So week one I would write about something relating to Weddings or Wedding Photography, week two I would write about Engagements or Engagement Photography, and so on.

I would also link back to the most relevant PRIMARY PRODUCT OR SERVICE PAGE from these blog posts. So if I wrote a blog post about “Most Instagrammable Wedding Photo Spots in San Diego” I would link back to my main Wedding Photography page to “power it up”

Establishing Target Keyphrases for Pages

The first step toward optimizing our main product and/or services pages is to define a keyphrase we want to target for that page, more often than not, that specific keyphrase will also be the title for that page as well.

The keyphrases we use will reflect the type of product or service the page is for in a way that closely matches search phrases people would use to search for that product or service. And if you’re a local business this more than likely would also include CITY + STATE keywords.

For example, when someone is looking to buy a house in Beverly Hills California, more likely than not they would type into Google: Real Estate Agent Beverly Hills, CA

Therefore, we want to make the keyphrases we’re targeting on our pages match what potential customers or clients are searching for online.

Diving deeper, let’s use an attorney website in San Diego in this example. The main keyphrase we want to target for the home page would be the top level of what our business is, or the type of business we are.

In this instance, we are a local business, so we want a target keyphrase that contains the top level of the type of business we are as well as the city and state we’re in because THIS IS THE EXACT KEYPHRASE PEOPLE WILL BE TYPING INTO GOOGLE who are looking for these services in this area.

Many people will be searching for more specific products and services (i.e. Criminal Defense Lawyer in San Diego), and we will capture them with our primary product or services pages, but there will still be significant volume of people searching for your top-level keyphrase, the keyphrase we will target on our website home page.

In this case the top level home page target keyphrase would be, “Attorney San Diego, CA”

And then our primary service page titles/target keyphrases might be:

• Corporate Attorney San Diego, CA
• Divorce Lawyer San Diego, CA
• DUI Lawyer San Diego, CA
• Criminal Defense Lawyer San Diego, CA

Take note of the fact that I am using exact keyphrases that PEOPLE WILL BE TYPING INTO THE SEARCH ENGINES as my page titles and target keyphrase, this is very important.

For each of these pages, we will focus specifically on this particular topic and therefore signal to Google that this page is about that specific topic, and our goal will be to make it the best page possible for that topic.

Building Authoritative Product and Services Webpages

The epicenter of our entire system will be our products and services web pages on our website. These are the pages that we will rank in the search engines which will then generate a steady stream of clients and customers actively looking for what your business has to offer.

These are our money pages.

Therefore, we want to create the best web pages possible on our site because they will serve as an amazingly solid foundation to build our entire online presence around.

We will begin by performing some competitor research to help us determine what types of pages are succeeding already and give us some insight into how we can outperform our competition.

We’ll see what is out there, and then make our pages better in every way.

To begin, we will perform Google searches and look at our competitors’ pages ranking on the first page of search results, we will also look at attorney websites in other large cities like New York City and Los Angeles for example (just because we know the competition is fierce, so this will give us a good idea of what the best of the best is out there).

You’ll want to take notes as to what makes these pages high quality pages, and what elements from these pages would we like to use on our website.

I don’t mean we are copying and pasting content form these websites, rather we are just looking at what they are doing structurally and content wise that is making them the best, and we are going to use that as a framework when building out our webpages with our own quality, unique, content.

These quality web pages may:

• Be well structured in an easy to understand and helpful way
• Use intuitive headings and subheadings
• Include significant amount of rich, keyword relevant vocabulary
• Include a lot of relevant information related to the topic
• Be helpful to visitors
• Link to other important pages on their website
• Include optimized images with ALT tags and keywords in filename (i.e. divorce-lawyer.jpg)
• Include video
• Include customer reviews or testimonials
• Include important logos of companies you’ve worked with to establish credibility
• Include links to helpful resources online
• Include the name, address, and phone number of the business
• Embed a Google Map of Business Location
• Include links to about and contact pages
• Have a clear call to action
• Include frequently asked questions related to that specific product or service
• Make it easy to generate a lead by having a contact form on the page

So visit your competitors and take note of which elements you think would make your web pages amazing, and utilize them on your main products/services pages to make them THE BEST.

Page Content

Let’s jump right into the page content. As I mentioned above, we want to do everything better than our competition on ALL of our webpages so we can dominate over them in search engines. Therefore, we will make sure the text content, or page copy, on our primary products and services pages is better as well.

Per above, you have already researched all of the different elements competitors in your niche are using on their winning web pages.

Now we will implement all of those ideas into our web page to make the BEST page for that product or service possible.

We will make our page longer.
We will include MORE relevant information.
We may include a Frequently Asked Questions section at the end of our page.
We may link to highly relevant, and trustworthy resources.
We may include quality photographs and video.
We will optimize our images.
We will include, rich relevant language on pur pages

Including rich, relevant language related to my main target keyphrases on our pages will really add value to our pages in the eyes of search engines.

Most people when they build a website, will do the bare minimum to have a web page up. SO when we dial in every possible element on our page, when we do each and every little thing better than our competition, we really

so if I was writing a page for Burgers in Houston, Texas I would include lots of words like 100% Fresh Ground Beef, your choice of sourdough or brioche bun, ketchup, mustard, pickles, bermuda onions, smokehouse bacon, fresh tomato, hamburger, cheeseburger, list specific burgers I serve at my restaurant.

I will write rich, relevant, and helpful content on every page of my website. As well as create it in a way that makes potential customers WANT TO DO BUSINESS WITH ME.

But don’t overthink it. A solid page is going to do very well for you just due to the fact that people are finding it online. Additionally for very many of you your competition’s pages will be super weak, and won’t hold a candle to your finished pages.

Structuring Page Content

After researching our competitors and getting ideas for how we want to construct our page, we will start building out our page content.

First, I will just THINK about what information is related to this article, begin my keyword gathering process there, and start taking notes.

In this example, we will be writing content for a page targeting “Teeth Whitening in San Diego, CA“ for a Local Dental Clinic.

Step 1: I Will First Brainstorm on My Own:

*WHAT IS TEETH WHITENING
*WHY DO PEOPLE WHITEN THEIR TEETH
WHAT ARE THE BENEFITS OF WHITENING TEETH

WHAT ARE THE DIFFERENT WAYS OF WHITENING TEETH
PEROXIDE
UV LIGHT
WHITENING TOOTHPASTE
WHITENING GUM
IN OFFICE DENTAL TREATMENTS
OVER THE COUNTER WHITENING
DENTAL WHITENING TREATMENT VS. STORE BOUGHT
MORE POWERFUL VS. MORE EXPENSIVE
HIGHLIGHT BENEFITS OF DENTAL CLINIC WHITENING
FASTER AND WHITER, GOOD IF YOU DON’T LIKE TO TAKE WEEKS
GOOD FOR WEDDINGS VACATIONS,, EVENTS
MENTION WHY TEETH WHITENING FROM MY CLINIC IS A BETTER CHOICE THAN HOME TREATMENT OPTIONS AS WELL AS MY COMPETITION

I will include a CALL TO ACTION, so the reader knows what to do next, and how to contact my business, and in order to not confuse potential customers, I will only use one call to action per page.

So for example, I will tell them to CALL US TO GET STARTED, or I may say FILL OUT THE FORM TO GET STARTED, OR SCHEDULE AN APPOINTMENT BY CLICKING THE BUTTON BELOW.

I will make sure I have NAP on the page. If it is not in the footer, I will include it in the content.

I will include a Map Embed of My Google My Business Listing (If applicable).

I have done all research, and am aware of the most important topics I should cover to make the page a thorough resource for visitors. I have determined what additional elements to include on the page, a paragraph to establish local relevance, an FAQ section, a testimonials section, I will include an Embedded Google My Business Map of my listing if I am a local business, etc.

This is my plan, this is how I am going to build my page.

Step 2: Keyword Research for Page Richness

Now that we have the structure in place, we will research keywords related to what we are writing about to give us some insight into what types on information we should include in our page copy that maybe we haven’t thought of yet, AND to gather RELEVANT keywords that we can sprinkle in on the page so search engines see our page as extremely rich with words and information related to the website visitors initial search.

First, we will go to keywordtool.io

Make sure you have the “Google” tab selected.

Begin typing in words or phrases or partial phrases and see what related keywords and keyphrases come up, and do your best to determine if it seems like something important related to your blog post, or if it’s something people are searching for related to your blog post, because exact match phrases within our blog post will be good for your article SEO.

So for example, we are doing a blog on the best methods of teeth whitening, so I will begin by searching for “teeth whitening”, and gather some keywords for my list (I copy and paste them into a document).

Note: I consider the results at the top of the page that are not in alphabetical order to be the most often searched phrases in the keyword list.

First I will search for “teeth whitening”

teeth whitening kit
teeth whitening strips
teeth whitening pen
teeth whitening cost
teeth whitening at home
teeth whitening at dentist

Next I will search for “best teeth whitening”:
best teeth whitening kit
best teeth whitening for sensitive teeth
best teeth whitening products
best teeth whitening toothpaste
best teeth whitening at home kit

And finally, for this example, I will search for “how to whiten teeth”:
how to whiten teeth with baking soda
how to whiten teeth with braces
how to whiten teeth with hydrogen peroxide
how to whiten teeth overnight
how to whiten teeth instantly
how to whiten teeth after smoking
how to whiten teeth after drink coffee
how to whiten a child’s teeth
how to whiten a yellow teeth

Now I have a ton of ideas regarding what to include in my blog article, as well as a bunch of vocabulary, or semantic language, that will make my article rich with relevant language. I will include as many of these phrases and related words as possible in my final article, but before I get to writing, I first need to determine my article length and then structure the article.

Headings/Header Tags

Header tags, also known as heading tags are HTML tags that are used to indicate headings and subheadings of a web page or article. Header tags rank in order of significance from H1 to H6, with H1 tags being used for the article title, and subsequent tags being used for headings and subheadings.

Header tags send important information to search engines to help them determine what your page is about, and will hep determine where you page ranks in search results for different search phrases.

You will most likely apply these tags in your website’s content management system (CMS) like WordPress, or they can be added via HTML.

If you are working with HTML you can learn how to add header tags here https://blog.hubspot.com/marketing/header-tags (LINK)

The purpose of Headings is to Organize our content into headings and subheadings, and is a great place to start when it comes to structuring our web pages.

In this example, let’s say we are a home contracting services provider creating a page for “Residential Roofing in Portland Maine

So now I will organize my article structure and allocate Heading tags:

(H1/Title) Residential Roofing Services Portland, Maine

(H2) Home Roofing Contractor Services

(H3) New Residential Roof Installation

(H3) General Roofing & Roof Repair

(H3) Storm and Hail Damage Repair

(H2) We Treat Our Customers Like Family

(H3) The Top Residential Roofing Contractor in Portland, Maine

(H3) Fully Licensed and Insured

(H3) Your Roof, On TIme, On Budget

(H2) Portland, ME Residential Roofing FAQ

This is just an example of how you structure your page. The H1 Heading would be the main page title, you would designate the H2 titles for all of the page subheadings, H3 tags would be designated for sub-subheadings, and so forth.

Each of these subheadings would then have designated “paragraph text” for all of the written content under the headings.

This is how we structure the page copy (text) of all of our web pages.

Make sure to include the MOST RELEVANT text related to what the page is about or what people are searching for, and then elaborate about that topic in the paragraph text.

More header examples I could have used on this page might be:

• Affordable Home Roofing in Portland, Maine
• Choosing a Roofing Contractor for Your Home
• Portland, Maine’s Best Residential Roofing Contractor

Now that you have a better idea of how to structure a basic product or services page, let’s dive in to how much text you need on the page, and other things we can do to make it better than all of your competition.

Page Length

When it comes to determining the length of your page content, one thing you can do is perform a Google search for what someone would search to find your specific page, i.e “Divorce Attorney San Diego, CA” and see what the word counts are on pages currently ranking at the top.

If you’re a local business you can also search your niche in other cities and see what the word counts are for the top ranking pages for the specific search term.

You can do this by going to each page, highlighting and copying the text, then going to a website like https://wordcounter.net/ and pasting it in, and it will give you the total word count for the page.

I may do this with the top 5 sites or so just to gauge what word count I should aim for.

Let’s say the top 5 search results in your area have an average of 500 words on page, you could either opt to make your page contain, let’s say 800 words, or you could make your page EPIC and have it contain 1500 words, the choice is yours, but the better the page, the higher the chances of you ranking it near or at the top of search engines, and it staying there for a long time. Putting in the work at this stage is WELL worth the effort.

Not only will I make sure my page contains more words, I will ensure it is RICH with related terminology, make it amazing for the reader, use better headings and subheadings, link out to better related sources, use better images, optimize my images better, catch their attention better, make it more helpful, etc. Again, make your page THE BEST.

I WILL BUILD MY PAGE BETTER THAN ALL OF THE COMPETITION SO IT IS THE BEST IN MY NICHE.

Including NAP On Page

If you are a business that serves customers from a specific location, any brick and mortar business where customers may come to you, you will want to include your Name Address and Phone number (or NAP as it is referred to in the marketing world) on all pages of your website.

Often times this is done just by including this information in the footer of the site, but I often include it in paragraphs near the end of blog posts as well.

Including your NAP on your webpages, blog posts, social media posts and elsewhere on the web will help establish your business’ presence online.

Optimizing Images

We want the images we use on your web pages to be optimized in a way that signals to Search Engines what our page is about and gives them information that helps them determine what the image is about.

Image Size

You can find plugins that do this for you like Smush.it but a common mistake people make is they upload large images that need to be resized when they are served up when the page loads. We dont want this. Make sure your images are created to be the size that they will be on the webpage.

Filename

Include target keyphrases and related keywords in your image filenames. Remember, when determining keywords, often use the types of phrases people would be typing into search engines to find the products and services you offer.

If we were working on a JEEP products page for a car dealership page with the target keyphrase “Jeep Car Dealership Minneapolis MN”, I may include images with the following filenames on my web page:

jeep-dealership-in-minneapolis-minnesota.jpg
used-jeeps-minneapolis-mn.jpg
new-jeeps-minneapolis-mn.jpg
Jeep-dealership.jpg
Jeep-dealership-near-me.jpg
jeep-dealership-in-minneapolis-minnesota.jpg
Jeep-wrangler-dealerships-near-me.jpg
Jeep-wrangler.jpg
Jeep-wrangler-for-sale.jpg
jeep-wrangler-for-sale-minneapolis-mn.jpg
Jeep-wrangler-minneapolis-mn.jpg
Jeep-grand-cherokee.jpg
Jeep-grand-cherokee-dealer.jpg
Jeep-renegade.jpg
Jeep-renegade-minneapolis-mn.jpg
Jeep-renegade-for-sale.jpg

It should be fairly easy to come up with these, just use what makes sense, and what people are searching for. You can also use a tool like keywordtool.io to help you in your search.

Also, I will try and switch up the keyphrases I use in order to diversify the keywords in my images.

ALT Tag

An ALT Tag is a tag given to images that are used as alternative text, to give search engines an idea of what the image is about to help them determine where to rank the page (and the image) in search engines.

Generally speaking, I will use the same keyphrase in the image filename, in the ALT tag (without the hyphens.)

But, ALL the images on your website require ALT tags for the purposes of getting our pages to the top of search results.

Geotagging Images

Images can contain metadata, or data hidden within the file, there are all types of data it can contain, but for our purposes we will focus on keywords and geolocation information.

Go to https://www.geoimgr.com a tool that will allow us to add metadata to our images.

Click on get started

Upload one of your photos, lets say: jeep-dealership-minneapolis-mn.jpg

Navigate on the map to your exact location, a nearby location, or a location in your city, whichever makes sense, make sure the pin is where you want it (Sometimes I will add slightly different coordinates to each different image.)

Add your keywords, add a brief description.

Yhen click on “Write EXIF tags”

Then click on “Download” and save.

I usually create a specific folder for my geotagged images or I append the filename so it is something like:

Jeep-dealership-minneapolis-mn-geotagged.jpg

Just so I can easily know which ones have been geotagged.

I also repurpose these images by uploading them to Google My Business if applicable, any online business listings, online image galleries, etc.

Establishing Local Relevance

For local businesses, I highly recommend not only utilizing location based terminology throughout your page copy on your product or services pages, I also recommend dedicating a section of the page to establishing local relevance.

Doing this will most likely give us a leg-up on our competition, because chances are they might have their NAP (Name Address, Phone) on page, but we will add a little more than that and that is our game plan for winning, right? To make every aspect of our pages better so they can drive traffic for years to come.

So how I will do this generally speaking and this is just the way I do it, feel free to improvise, is I will write a paragraph or so mentioning the name of cite, the state, and specific location information related to that city/ These may include:

• Local Street Names
• Local Landmarks
• Local “Best Of” Activities
• Name of Mall or Shopping Center
• Other Local Business Names
• Schools/Colleges/Universities
• Your Business Name
• Your Business Address
• Local News Links (TV, Newspaper)
• Local Weather
• Local Better Business Bureau
• Local Chamber of Commerce
• Local City Links

But generally it would look something like this. And I will make bold items that I am specifically adding related to location.

We’ll use copy for a Real Estate Agency:

If you would like more information about the Chicago area be sure and visit the Chicagoland Chamber of commerce website (Link to Chicago Chamber of Commerce Website), there you will find all types of local and business information. The City of Chicago Official Website (Link to official website for the city of Chicago

At Our Real Estate Agency of Chicago, IL we aim to provide you with the best service when it comes to buying or selling (links to other services webpages) your home. From the Gold Coast, Magnificent Mile to Lakeview and Lincoln Park we provide the most trusted Real Estate Services in Chitown (Nickname for Chicago)(Also link to Home page). The Our Real Estate Agency offices are located at 1234 Addison St.Chicago, IL 60007, you can call us at (555) 555-5555 (Name, Address, Phone), email at email@email.com, or sign up now for our Newest Available Properties mailing list (Call to action) and be the first to see our stunning properties when they go live on our site.

Including FAQ

Including an FAQ or Frequently Asked Questions section near the bottom of your page is a great way to add even more related information and answer questions that may be helpful to visitors. These will be common questions that search engines will also recognize as being highly relevant to the page thus should power it up nicely.

But don’t feel obligated to add an FAQ section to the page if you don’t feel it suits the page, I just mention it here because it is a great way to add relevant content to a page.

Let’s say we wanted to come up with an FAQ section for a “Back Pain Treatment” page Chiropractor’s website

What I would do is come up with a list of FAQ’s:

What different types of back pain do you treat?
How do you diagnose back issues?
What treatment options are available fo back pain
Does spinal decompression relieve back pain?
What can I do to relieve back pain at home?
What are some symptoms that suggest I may have back issues?

Next, I would write out THOROUGH answers to these questions using keyword related rich language.

Then turn this into a section on your webpage with the heading, “Frequently Asked Questions.”

Website Meta Title and Description Tags

Webpages contain what are known as meta tags, these are tags that help tell search engines what each webpage is about to help them index webpages accordingly.

Your on-site meta title and description tags need to be optimized properly for maximum effectiveness, this is a MUST.

If you use WordPress, Squarespace, or any other common Content Managenent System (CMS) or page builder there will be plugins or options that allow you to set your page meta title and meta description.

Meta Title Tags

The meta title tag is the MAIN PAGE TITLE that should REFLECT the main keyword we are targeting for that page. This is also the main title visitors see in search engines when they perform a search in a search engine.

In meta title tags, I generally include my exact match keyphrase in the most common way someone would search for it and then either the business name or something interesting that will capture interest and capture the click.

Most often, and I suggest you use this way to keep it simple, I will use the “Keyphrase | Business Name” or “Keyphrase + City | Business Name” format.

Therefore my META TITLE TAG MIGHT BE:

• Best Divorce Attorney San Diego, CA | Robertson Law Firm
• Best Pizza Restaurant New Haven, CT | Reno’s Pizza
• Wedding Photographer Austin, TX | Sara Jane Photography
• Residential Roofing Denver, CO | Roofmasters Roofing

Or if you aren’t a local business:

• Asphalt Shingle Manufacturers | Wisconsin Roofing Supply
• Rubber Roofing Manufacturers | Wisconsin Roofing Supply
• Funny Democrat Political T-Shirts | FunniestPoliticalTees.com
• Funny Republican Political T-Shirts | FunniestPoliticalTees.com
• B & S Pressure Washers | PressureWasherSupply.com
• Dewalt Pressure Washers | PressureWasherSupply.com

Although I suggest, especially for beginners, that you use the title tag strategy above, another option when it comes to the title tags is to have something catchy to capture the click rather than have the brand name in the second part of the title:

• Best Divorce Attorney San Diego, CA | We Haven’t Lost a Case Yet
• Best Pizza Restaurant New Haven, CT | Voted #1 Pizza in the USA

Meta Description Tags

The meta description is a short summary of the webpage. The meta description shows up as the description in search results under the page title and can also influence the user to click.

In the meta description, I will try and include:
• The main keyphrase I want the page to rank for
• Related keywords that people may use to search for topics related to this page
• I may include something catchy or a call to action to capture the click

I’ll use an insurance company auto insurance webpage as an example:

Auto Insurance Miami, FL | Pinnacle Insurance Agency (Page Meta Title)

Looking for Auto Insurance in Miami, FL, we provide affordable car insurance for less, with over 150 5-star reviews. Get your auto insurance quote today! (Page Meta Description)

Notice I used my main target keyphrase “Auto Insurance in Miami, FL”, I used “Affordable Car Insurance” which is something someone would search for related to my product, I included some social proof with “over 150 5-star reviews”, and a call to action “Get your auto insurance quote today!”

Keep in mind the meta description can be as long as you want but will be truncated to approximately 160 characters in search results so it is best to keep it shorter than that.

Take a little time and research what your competitors are using in their page meta titles and meta descriptions and see what is succeeding.

You can look up businesses in your niche in larger cities to see what the most competitive businesses are using, or even search businesses that aren’t in your niche to see what is working for them.

But for the vast majority of businesses use what I taught you above and you will have a solid working page title and description.

Reap the Rewards of a Powerful Website

Are you beginning to see how all of these little details are really adding up could make a profound impact on your website? How having a bunch of amazing, helpful content, great sections, rich language, a wealth of information, optimized images, optimized title and description tags, an FAQ section, etc., could DOMINATE over your competitors pages?

We’re creating a SMOKING HOT PAGE WITH THE POTENTIAL TO DO VERY WELL IN SEARCH RESULTS.

Sure this takes a little bit of time, but building out QUALITY product/services pages will give us a SOLID foundation upon which we will create a steady stream of traffic for our business, day after day, month after month, year after year, so this minimum level of investment will be well worth the time and effort we put into it.

We will do what needs to be done and reap the bounty of rewards in store for us later because we took the time to do this properly.

Once our main product and/or services pages are fully built out, these will be the epicenter of our blogging strategy, these are the primary pages we are going to rank in Google search results to generate a steady flow of traffic that will grow over time.

Next, we’ll create high quality blog content related to these products and services, link back to these pages, and blast out this content across the internet, building out a giant web of interconnected content related to your products or services which will signal to Google and other search engines that you are an authority, a leader in your niche, and in time search engines will reward you with higher search rankings for these main pages, and thus an endless stream of clients and customers ALREADY ACTIVELY SEARCHING FOR THE PRODUCTS AND SERVICES YOU OFFER and who are EAGER TO BUY.

Are you starting to see how powerful this is?

It’s like putting your website on GOD MODE.

Then just imagine if you were an attorney ranking high in the search engines and you have a CONSTANT STEADY FLOW OF CLIENTS WHO WANT:

• A DUI Attorney
• A Criminal Attorney
• A Business Attorney
• A Divorce Lawyer

But think about it in terms of the products and services YOU OFFER.

Your life will be much better, trust me.

Many times I have generated MORE BUSINESS THAN MY CLIENTS COULD EVEN HANDLE.

I’ve had clients STOP paying me because they were getting too much traffic!

I have used this INCREDIBLE STRATEGY to completely transform the businesses of countless clients, giving them a stream of CLIENTS AND CUSTOMERS, MORE CASH FLOW, GREATER FINANCIAL SECURITY, AND MORE FREEDOM.

This is why I do what I do, it transforms lives.

The Blog Strategy

Wow, ok, so for many of you I’m sure the previous section might have been pretty heavy, but I’m glad you powered through it, you are in the middle of learning what it takes to succeed online RIGHT NOW, so congratulations and keep up the good work!

I know learning new concepts and skills can sometimes be boring and tedious, but once you get started it will become a new skill for you and you will wield your new superpower of knowing how to create POWERFUL WEBSITES that you can turn into CASH FLOW MACHINES for all types of businesses.

Now that we’ve set up our money pages, the real fun begins. Your home page, product and services pages should be solid, now let’s go ahead and start creating content and building out our online footprint which will, over time, help our product and services web pages to rank higher in search.

Who Are You Writing For, People or Robots?

There are a couple of approaches to consider when it comes to writing your blogs. Now this may sound weird but bear with me. Are you writing for People, or are you writing for Machines? This may sound strange but bear with me.

As strange as it may seem, many times I may write blog posts that I don’t even take into consideration that people will be reading it, I am primarily creating the blog post just to build out my site with content related to my niche, and to share across my online properties to grow my online footprint.

Some businesses may really want to focus on writing high quality articles that draw in readers and really help to solve a pain point. These types of blog articles/posts require a bit more time and care because you want to make sure that they are effective in giving the reader helpful information or help them solve a problem in a captivating way so that they stay on page and read through the end of the article.

Other businesses may not need to be so careful and can push out more content faster because they don’t have to focus as much on the quality, and can focus more on just getting the content out there.

For example, I will give you two examples, one of each of these to paint a picture of what I mean.

BUSINESS #1: A Blog Post Teaching People How to Grow Mushrooms at Home

BUSINESS #2: A Local Insurance Company Writing About Protecting Yourself With Boat Insurance in the Summer

In the first post, you may need to be more careful and thorough when it comes to the language you use because you are trying to attract customers to purchase your online course on how to grow mushrooms for profit. You may need to explain processes and lure them in. This type of Blog post just requires more care.

The second type of blog post does not require much care because the primary purpose of this post is for SEO, to create authority and relevancy in the eyes of Google, we may want to rank this article, or we may just be posting it to support one of the PRIMARY PILLARS of our site content. For example, I may have a main “Boat Insurance in San Diego, CA” Page on my website, and I simply publish my “Protect Yourself With Boat Insurance” blog post to:

1) Link to my “Primary Category” page and provide relevancy
2) Use it to increase the overall Content on my website to increase my websites “authority” in the eyes of Google.
3) To generate backlinks in a content syndication network.
4) To post to social media properties to generate authority and backlinks (Google My Business, Facebook, Twitter, Pinterest)

As you see above we can do a lot with just a single blog post/article, and whether we are writing for a person or a robot (the Google Algorithm) we will be able to accomplish the above.

BUT, the important takeaway here is that YOU DON’T ALWAYS NEED TO BE WRITING FOR PEOPLE. Most people are not going to read your blog post for a local business about how to maintain your roof in the winter time, therefore we can quickly create content without worrying about it so much, and use it as a powerful tool OUTSIDE of the reason most people think we write blog posts for.

For the majority of local business clients, I don’t even write blog posts for people to read, I write them for the sole purpose of building relevance, authority, and build backlinks to the website.

How to Write Blog Posts that Help You Dominate Over Your Competition

Now that we have that out of the way, let’s get into exactly HOW I WRITE BLOGS DESIGNED TO establish relevancy, build authority, create backlinks, and drive traffic. Before I get into the process of creating the post, I’ll just quickly go over these concepts.

Establishing Relevance

When I talk about establishing relevance I am referring to the content and structure of the blog post itself. The Headings and Subheadings (HTML HEADER TAGS) the content, and the semantically related words within the content.

Semantically related words are just words that are related to the topic of the article, so if we were writing a blog post for a burger restaurant about cheeseburgers, some words we would include may be 100% Beef Patties, ketchup, mustard, lettuce, tomato, types of cheeses, types of bun options, french fries, grill, well-done, cooked to medium, etc.

Then maybe I include some locally relevant information on the page related to the City, like about how University of Your City loves our burgers, we include the city name and now we have connected burgers to the city as well which is where the restaurant is located.

These related words make the post itself rich with relevant vocabulary, which will signal to Google that our page content is highly relevant to searches people are performing online.

Often I can create more relevance with my blog by creating a longer article with more sections that contain more relevant information.

Building Authority

Imagine a dental clinic with a website with one page on the website about teeth cleaning, it is a short page with 300 words and one photo. They have zero blog posts on their blog, they don’t ever share content to any other platforms, like Google My Business, Facebook, Twitter or Pinterest.

Now, imagine you also own a dental office, you have a website, in addition to your main website services pages, you have a page about teeth whitening as well, but your teeth whitening page is 1200 words long, it goes into details about each different whitening procedure option, you have multiple photos on the page, the content is thorough and interesting.

Not only that, but you have 7 other blog posts on your site related to teeth whitening that all link back to your main teeth whitening page. On top of that you have shared all of those posts to your Google My Business, Facebook, Twitter, and Pinterest accounts. Now, if you can imagine, we are starting to create an interconnected web of content, linked to each other with similar content. I also refer to this as building your “online footprint”.

Which of the above websites would you think Google would think was the most “authoritative” or valuable web page about teeth whitening in your city to serve up to someone searching online?

The second one of course. This should be one of our main goals when it comes to blogging, to establish yourself as an AUTHORITY on your topic, so you can outrank your competition.

AUTHORITY= Rich, Optimized On-page Content + Semantic Keywords + Length + Backlinks.

Creating Backlinks

Many of you may not have thought about the potential your blog posts have other than having potential visitors, clients or customers read them and hope they enjoy the content and do business with you. But blog content can actually be used in many powerful ways, even if nobody reads your articles.

Just think, do you think anyone reads blog articles about insurance on a local city website, maybe some people sure, but probably not many, but I still blog for all of my clients, why? Mostly I do it to build relevancy, authority, and grow the businesses online footprint of course, but another way we can utilize these blogs is to build backlinks on autopilot.

I’ll let you in on a little secret, probably worth thousands of dollars to local business owners not well versed in SEO, the secret is this. One of the first things I do for every single client is I build out one of these systems known as an IFTTT network or Content Syndication Network. Every. Single. Client.

Why? Because it allows us to build powerful backlinks on autopilot, and backlinks are one factor Google uses to determine who should be first in the Google search engine results.

So what is a content syndication network and how does it work? Content refers to the blog article itself, syndication means that we send it out across the web and post it on other sites, but the beauty is this is all done automatically without you having to do anything. And it results in backlinks and a massive online footprint for your business.

Basically, the way these work is, we build out a BRANDED group of online properties, meaning just like you have a facebook page and a twitter page, you will have pages on sites like blogger.com, weebly.com, tumblr.com, and many more sites. Whenever you post a blog post it will automatically post the blog content to, or create social bookmarking site links to your blog (depending on the site) automatically.

Now, each property has your content on it, or links to the original blog, helping to build authority for your website. And using this as part of your local business marketing plan, or other business marketing plan can supercharge your results.

Once I have the content syndication network set-up, it’s time to start firing out blog posts and massively powering up our business online.

To learn more about Content Syndication Networks and to have us build one for you, please visit: theclientblueprint.com/services

Drive Traffic

Your content creation strategy may depend on the type of website you are running, but generally speaking our articles will help our core web pages start ranking over time. This is more of a core strategy for local and service based businesses.

But, if you are running an affiliate site, you will probably be more focused on writing “money” articles that ARE THE MONEY PAGES you want to rank.

Take note that in the first example, we are writing content for the website that will SUPPORT our primary product and services pages while in the affiliate example we are writing long-form high quality articles used to drive traffic to an offer.

So let’s get into how to write amazing blog posts that will out-do your competitors and that will help you to rank at the TOP of Google over time, and build a steady stream of clients and customers over time.

Blog Article Writing Step-By-Step

Okay so let’s dive in to how I actually write my blog posts for clients, this is basically my method that I have used to rank blog posts into the first positions and first page of Google, these have also helped to propel my clients forward online to achieve high rankings, more traffic, more clients and customers, and LIFE-CHANGING amounts of money.

What is the Purpose of the Article?

When it comes to writing blog articles I first determine the purpose of the article before I determine how long I want the article to be. Generally speaking, my blog posts will fall into one of three categories:

Note: For the post type examples below, I will be using a local insurance agency website as the basis for the article titles.

Articles written for SEO content purposes only

These are written primarily to build relevant content on the website to build authority and share to our other online properties (blogs, social media, etc.) Example: “Why It’s Important to Insure Your Teen Driver”. Maybe not many people will read but we always need new content on the website to grow our online presence.

Articles written for Audiences AND SEO

These are shorter articles designed to cover a topic BUT are also engaging, more readable, more dynamic, fun, etc. These are articles that may generate more attention and clicks on social media and can drive traffic by getting attention. These will be long enough to cover the topic at hand Example: “Top 10 Ways to Save Money on Your Car Insurance”

Money Articles I Want to Rank on Page One of Google to Generate Traffic

These are written for the primary purpose or ranking in the search engines and driving traffic through them. For more competitive niches, the article will be longer, less competitive will be shorter. These require more planning and research. The main objective for these types of posts is to make it be the best article on the internet for this particular topic.

This may seem a bit confusing, but you will get used to the idea. The short articles for SEO purposes including the ones written for audiences and SEO are mostly to increase the overall website authority which will increase rankings in time for the PRIMARY PRODUCTS AND SERVICES PAGES on the website, while the objective of “money articles” we write for ranking is to drive traffic specifically with that particular blog post.

Articles Written for SEO Purposes Only

Many small local businesses are on a tight marketing budget and therefore don’t need to be putting extra effort into the content and quality of their articles, but rather need articles simply to build out their authority, relevancy of their website and strengthen their online footprint.

You could go with this strategy for any local business if you don’t want to utilize resources on top quality blog articles. You could totally use this strategy even for attorneys or dental offices, but certainly I would use these types of posts for local contractors, roofing contractors, plumbers, electricians, etc. Things the majority of people aren’t going to be reading about, they are just looking online for someone to complete a job.

For these types of blog posts, I generally go with 500 words minimum, but you could go with 500 to 800 words. If you want it to contain more information simply make it longer.

Next, there are blog posts that are focused on getting the attention of people as well as building authority and relevance for our website.

Articles Written for Audiences and SEO

Articles written for audiences and SEO are more geared to gaining the interest of audiences. These are articles that will still help to build our overall site SEO, and support our main product or services pages but are not necessarily designed with the objective of ranking them on page one of Google in mind.

I use these types of posts for more fun and engaging articles that may generate interest online, I may post these to social media or even use these in conjunction with facebook ads to offer value to people, and drive traffic that way.

The length of these articles should be 500 words minimum and just write enough to really just contain enough information to effectively communicate your message to your reader, these could be anywhere from 500 words to 1000 words or more.

Money Articles Intended to Drive Traffic

The purpose of this type of article is self-explanatory, it’s to help us rank the article itself and drive traffic to our website with this one article. One important element of this type of article is that the TITLE MUST BE SOMETHING PEOPLE ARE SEARCHING FOR IN SEARCH ENGINES. At the same time, unless your site is extremely competitive, this must not be something that will be nearly impossible to rank for like “What is the Best Car Insurance Company?”

Instead, especially if you’re new to blogging, or your site is new, we will utilize what are known as long tail keywords or keyphrases. These are search phrases that PEOPLE ARE ACTIVELY TYPING INTO SEARCH ENGINES but that are less competitive when it comes to ranking.

So, instead of titling our blog post, ““What is the Best Car Insurance Company?” We may title our blog post, ““What is the Best Car Insurance Company for Teen Drivers” or in this case, instead of using “Why is Car Insurance Expensive”, I will use, “Why is Michigan Car Insurance So High?” because there will be less competition for this exact keyphrase it will give me a better chance of ranking it in Google and generating traffic with it.

Money articles must be more thoroughly planned and researched and are generally longer than the other article objectives mentioned above.

When I write money articles, I am very thorough, I include the most foundational elements and then dive deeper into the topic. These are designed to be the top authority on the topic, every time, so whatever your topic is, you’ll need to research what is currently out there, take a look at what information is out there and then make this EVEN BETTER, MAKE IT THE BEST.

Is it 2000 Words? Then ours might be 3000 words.

Does it include images and graphics, then our post will include better images, more images, and better optimized images.

Does their article include a video? Then ours will include a video.

We will structure our article even better.

We will make our article more rich with relevant, highly concentrated language.

We will make our introductory paragraph more interesting and draw people in better.

We will do everything in our power to make this article better than anything else out there. For this keyphrase.

So how then do we determine the optimum length for our article?

What we will do is go to Google, type in the name of our article or what our article is about, let’s say my Insurance Agency is in Michigan and I want to drive traffic to generate leads for auto insurance customers.

The topic of my blog post will be: “Why is Michigan Car Insurance So High” (This is a title that I have determined people are searching for, yet should be relatively easy to rank for in time)

So, I will search Google for “Why is Michigan Car Insurance So High” and then I will click on the top 5 results or so, go in, copy the text of the full article and paste into an online word counter like https://wordcounter.net/ and take note of the article length of each. In this case:

Search Result #1: 961 Words

Search Result #2: 2,031 Words

Search Result #3: 1,089 Words

Search Result #4: 675 Words

Search Result #5: 2,614 Words

Of course there are many variables that go into ranking an article and these results are from websites with a lot of authority, but I am still going to try and rank for this exact keyphrase.

We have an average article length of 1,474 Words but my strategy is going to be to make it longer than most but not all and just also make my article better in every other way possible. So in this case, I am just going to aim for 2,200 to 2,500 words.

In my competitor research, I notice a lot of tables, city names and data. So I will use that to my advantage, and also be sure to include that in my article. I will take the best elements of each result, and use it to make mine the best possible article on the topic.

I will write the article better, include better structure, include more rich vocabulary, include a lot of local state and city keywords, include local and authoritative links and links to external sources to support the content of my article, and include a lot of city data with supporting sources as well.

And I will aim for my keyword target of 2,200 to 2,500 Words.

This keyphrase had competition.

With this level of competition and the length of the blog posts that I had to compete against, I decided to make this a somewhat long article. This is definitely closer to the high end, but not all of your “money articles” have to be this long, although often they will. It will depend greatly on the level of competition.

You may come across search results for your long-tail keyphrase/article title that have maximum 800 words, in that case you may want to make your post 1,200 words, and again, make it better than everything else out there.

Choosing Article Topics/Titles

When it comes to choosing topics for blogs, I am generally not too picky as most of the time for local businesses I am focused on speed and affordability, my goal is not to impress visitors with my content but rather just signal to the search engines that my site is relevant, authoritative, and trigger the IFTTT content syndication network to build out my business footprint online.

*This is not to say you cannot write quality blog posts designed for readers, I just find that for local business marketing, just posting relevant content is going to work great.

For “money” articles, I am going to choose a title based on an exact search phrase, possibly long-tail, that people are actively searching for.

Below I will use local photography businesses in my examples.

Before I begin writing my article, I will FIRST choose a topic related to one of my PRIMARY CATEGORIES, because I want to SUPPORT my PRIMARY PAGES with RELEVANT CONTENT.

So If I am targeting my “Wedding Photography” Page I may start off with blog titles like:

• TOP 5 BEST OUTDOOR PLACES TO GET MARRIED IN SAN DIEGO
• TOP 10 WEDDING PHOTOGRAPHY LOCATIONS IN SAN DIEGO

If I am targeting my “Engagement Photography” page, I may write:

• BEST PLACES TO PROPOSE TO YOUR GIRLFRIEND IN SAN DIEGO
• IS HIRING A PHOTOGRAPHER FOR MY ENGAGEMENT WORTH IT?

If I am writing about “Maternity Photography” I could write:

• WHY PHOTOGRAPHING YOUR PREGNANCY MIGHT BE MORE IMPORTANT THAN PHOTOGRAPHING YOUR WEDDING
• A GUIDE TO FINDING THE PERFECT MATERNITY PHOTOGRAPHER

And if I am writing about “Newborn Photography” I could write:

• 10 REASONS YOU’LL BE GLAD YOU HIRED A NEWBORN PHOTOGRAPHER
• A STEP BY STEP WALKTHROUGH OF A NEWBORN PHOTOGRAPHY SESSION

As I’m writing this, in a matter of minutes, I now have interesting topics for blog posts all very much related to what my website is about and related to my PRIMARY CATEGORIES of products or services that I sell.

If you were a local photographer, and you created and posted just those 8 blog posts mentioned above, you would already be way ahead of the VAST MAJORITY OF PHOTOGRAPHERS OUT THERE in terms of website content. Most of them put up a site and let it sit there, or if they do write blog posts, they don’t know how to do it in an effective way that will help them establish themselves as an authority in their area.

When you come up with a topic, you don’t need to come up with all of them at once, I just did this to give you clear direction on my blogging strategy. Just come up with one topic related to one of your primary categories and write the article.

In time, as I write these, optimize them, post them and interlink them to the other pages on my website, Google will begin to see my website as more of an authority in my niche over my competition, I will rank higher, get more clients, and make more money.

This is one of the most powerful tools that I have used in outranking competition in Google search results over and over and over and over again, from small clients like electricians or roofing contractors, to multimillion dollar medical clinics.

This strategy is a MUST for your local business marketing.

(and of course can be utilized for other types of businesses as well)

How to Find Ideas For Your Article Topics

When it comes to finding ideas for article topics there are numerous possibilities. You can just be creative and come up with topics based on your expertise and what you know people would be interested in or use some of the following ways to generate ideas for your blog posts.

Come up with ideas on your own. You know your niche better than anyone, use your expertise to help you answer questions people have about how your products and services can benefit them. Just make sure your topics are directly related to your PRIMARY CATEGORIES, or products and services you offer so they are powering up the main pages on your website.

Answer questions. Take the most common questions people ask and turn those into blog posts. This way you can really offer value and get people to read your posts. You can also google “your niche + FAQ” (Frequently asked questions) and find websites online that already have lists of questions, this is a quick and easy way to find the most common questions in your niche. Don’t steal the answers word for word, but just use the questions as a starting point for your article. You can also use sites like answerthepublic.com and quora.com to find the most common questions people have related to your products and services

Look at other businesses in your niche. Search for businesses in your niche online, and in other cities to see what types of content the top performers are producing. You can also search for “Niche +blog” and look through top ranking blogs that are writing about topics related to your business.

Use a keyword tool to stimulate ideas. Use a keyword tool like keywordtool.io to help you to find ideas you may not have even thought of before. Type in questions, phrases, and words related to what you do, and see what pops up, this will help you generate a ton of ideas for what to write about. You can even try the different tabs like the YouTube tab for example and see what people are searching for related to your topic on YouTube.

Gathering Keywords

When I write blog posts designed to help me dominate over my competition a very important step is gathering keywords. I’ve already discussed the importance of relevancy as far as SEO is concerned. But now I am going to take this one step further, I am going to quickly research keywords that belong in my article, that will give my article RELEVANCY and RICHNESS.

When I say richness, I am just referring to the level of related vocabulary contained within the blog article.

You see, if I were to look up almost any local business, most of them wouldn’t even be utilizing the tremendous power of their blog to make more money. Some of them might be blogging but they blog rarely and their blogs are weak, short, and have “thin” content. Just because most people, especially local businesses with other priorities don’t want to spend time writing on their website blog, especially if they are unaware of the power of it.

So we will use this to our advantage.

We will make our blog posts more rich.

I will do this by researching relevant keywords/keyphrases people are ALREADY SEARCHING FOR and then include them in the blog.

First, I will have a spreadsheet open (I use Google Sheets) and I will use a keyword tool to gather keywords. I use keywordtool.io which is a software that tracks keyword searches in Google and other search engines, so we know these are keywords that will be helpful in creating relevance in our article.

Gathering Keywords Step-By-Step

Note: This section below is similar to the “gathering keywords” section above when we were building our primary products and services pages, but I have also included it here for ease of use and you will need to do this when preparing your blog article content.

First, I will just THINK about what information is related to this article and begin my keyword gathering process there.

In this example, we will be writing a blog post titled “What is the Best Way to Whiten Your Teeth?“ for a Local Dental Clinic.

Step 1: I Will First Brainstorm on My Own:

*WHAT IS TEETH WHITENING
*WHY DO PEOPLE WHITEN THEIR TEETH
WHAT ARE THE DIFFERENT WAYS OF WHITENING TEETH
PEROXIDE
UV LIGHT
WHITENING TOOTHPASTE
WHITENING GUM
IN OFFICE DENTAL TREATMENTS
OVER THE COUNTER WHITENING
DENTAL WHITENING TREATMENT VS. STORE BOUGHT
MORE POWERFUL VS. MORE EXPENSIVE
HIGHLIGHT BENEFITS OF DENTAL CLINIC WHITENING
FASTER AND WHITER, GOOD IF YOU DON’T LIKE TO TAKE WEEKS
GOOD FOR WEDDINGS VACATIONS,, EVENTS
WHAT IS THE BEST TOOTH WHITENING METHOD?

Where I added the asterisk above (*) those elements would most likely be included on the main Teeth Whitening service page but I also include them here to give context, relevance, and length to the article.

Step 2: Gather Keywords from Keywordtool.io

Go to keywordtool.io

Make sure you have the “Google” tab selected.

Begin typing in words or phrases or partial phrases and see what related keywords and keyphrases come up, and do your best to determine if it seems like something important related to your blog post, or if it’s something people are searching for related to your blog post, because exact match phrases within our blog post will be good for your article SEO.

So for example, we are doing a blog on the best methods of teeth whitening, so I will begin by searching for “teeth whitening”, and gather some keywords for my list (I copy and paste them into a document).

Note: I consider the results at the top of the page that are not in alphabetical order to be the most often searched phrases in the keyword list.

First I will search for “teeth whitening”

teeth whitening kit
teeth whitening strips
teeth whitening pen
teeth whitening cost
teeth whitening at home
teeth whitening at dentist

Next I will search for “best teeth whitening”:
best teeth whitening kit
best teeth whitening for sensitive teeth
best teeth whitening products
best teeth whitening toothpaste
best teeth whitening at home kit

And finally, for this example, I will search for “how to whiten teeth”:
how to whiten teeth with baking soda
how to whiten teeth with braces
how to whiten teeth with hydrogen peroxide
how to whiten teeth overnight
how to whiten teeth instantly
how to whiten teeth after smoking
how to whiten teeth after drink coffee
how to whiten a child’s teeth
how to whiten a yellow teeth

Google Autocomplete

Google autocomplete is a feature of the Google search engine that will add keyphrase suggestions at the end of words you are typing into Google. We can use this to see what some popular searches are related to our blog topic, and use this in the same way we did above, to gather ideas we may want to write about and related rich terminology we want to include in our post.

I will go to Google and type in teeth whitening

And I will get the following suggestions in the search box:
teeth whitening kit
teeth whitening near me
teeth whitening before and after
teeth whitening los angeles (the current city I’m in)
teeth whitening los angeles ca

And we can begin to generate ideas.

I will now type in is teeth whitening

And I will get the following suggestions in the search box:
is teeth whitening safe
is teeth whitening covered by insurance
is teeth whitening worth it
is teeth whitening permanent
is teeth whitening painful
is teeth whitening bad for enamel

I just spent probably 1 minute doing that and I already have a bunch of topics or angles to choose from already.

Google autocomplete can be a great way to help generate ideas during the brainstorming process.

Take note of the phrases and concepts you find in your research, and think of what additional words are related to these phrases because they are related to our article, are what people are interested in knowing about, and are the WORDS WE WILL UTILIZE throughout our article in order to ensure it is rich with relevant semantic language.

Now I have a ton of ideas regarding what to include in my blog article, as well as a bunch of vocabulary, or semantic language, that will make my article rich with relevant language. I will include as many of these phrases and related words as possible in my final article, but before I get to writing, I first need to plan the article structure.

Structuring Your Blog Posts

The structure of your blog post is crucial to the optimization of the article. As much as possible we want to determine a structure that makes sense and will be helpful to a reader (even if we are just posting an article not designed for readers but just to use as supporting content) because the Google Algorithm will take into consideration the readability of your article and use that information to help determine where your article stands relative to existing articles on the topic.

Header Tags

To reiterate, header tags, also known as heading tags are HTML tags that are used to indicate headings and subheadings of a webpage or article. Header tags rank in order of significance form H1 to H6, with H1 tags being used for the article title, and subsequent tags being used for headings and subheadings.

You will most likely apply these tags in your website’s content management system (CMS) like WordPress, or they can be added via HTML.

If you are working with HTML you can learn how to add header tags here https://blog.hubspot.com/marketing/header-tags (LINK)

We are going to use header tags here in the same way we did when building our product or services pages.

If you remember a while back we were coming up with keywords for an article, “What is the best teeth whitening method?”

So now I will organize my article structure and allocate Heading tags:

(H1/Title) What is the Best Way to Whiten Your Teeth?

(H2) What is teeth whitening?

(H2) Why do people whiten their teeth?

(H2) Home Teeth Whitening Vs. Professional Teeth Whitening (Pros and Cons)

(H3) Whitening Your Teeth at Home

(H3) Whitening Your Teeth at the Dentist

(H2) In Conclusion: Which Tooth Whitening Method is Best?

*Notice I have included EXACT KEYPHRASES in my headings that I discovered people are searching for during the keyword research stage in my main headings.

(Boilerplate [See below]) Business Name Dental office is the areas #1 Dental Clinic, we offer general dentistry services, dental exams, veneers, orthodontics, teeth whitening, and more. We’re focused on providing our patients with expert dental care in a comfortable environment. To schedule an appointment call (555) 555-5555 or visit our appointment scheduling page.

The Boilerplate

As you can see above in the last section of the blog post I have included a “boilerplate” or boilerplate message. You may want to include a boilerplate message in your blog posts at the end. A boilerplate message is a clear, concise message about your business designed to give the reader a quick pitch about who you are, what you do, and often includes a call to action with contact information.

Establishing Local Relevance in Your Blog

Often, in articles for local businesses I will include content related to the city or location of the business in order to further establish local relevance for the website.

I generally do this by:

• Sprinkling local information throughout the entire article and/or
• Including a location relevant paragraph or paragraphs where I relate the local area to to the article.

Whichever method you use is up to you, but generally speaking I will use the first method when I am trying to rank the article for long-tail keywords, and use the second method when I am just writing local business focused articles, and would like to add just a bit of local relevance for my overall site SEO.

EXAMPLE 1 – Sprinkling Throughout

In this case, the article itself may be more location centric in order to rank higher on Google and establish more local relevance. I may even use a title like “Where Can I Get Zoom Whitening Treatment in San Diego”, as you can see this is very location focused, and I may include city information throughout the article. In this case I might include a section like:

“Who Is Zoom Whitening For?

Brides and Grooms
San Diego is a popular wedding destination due to it’s beautiful beaches and shoreline, whether it’s Coronado Beach, Ocean Beach, or Pacific Beach, there are plenty of beautiful locations for wedding photographs. But more important than the background of your photos is going to be you, and you want to make sure to have a beautiful white smile because your wedding photographs will last forever, and here at San Diego Dental Clinic we offer Zoom Whitening Treatments so your smile stuns in your wedding photographs.

Students
Teeth whitening procedures are very popular among students as students always want to look their best, and San Diego is known for it’s beautiful young people, so whether you’re a student of San Diego University or the University of California San DIego (UCSD) make sure to look your best with a glowing smile that can only be achieved with Zoom whitening.”

When I sprinkle location based information throughout the entire article, it will be a lot more location-centric however, I may just want to add a single paragraph to add a light touch of local relevance.

EXAMPLE 2 – Location Relevant Paragraph

In our second example, I will simply add a paragraph to my article with location based information in it just to add a small amount of location relevance. So I may have written an article titled “Why Zoom Teeth Whitening Treatment is Better Than Crest Whitestrips”. In this article, I will write the article how I normally would, but to inject a bit of local information just to establish more local relevance for my website. I may include the following paragraph:

“(H2-Header Tag) Zoom Teeth Whitening Treatment in San Diego

From Ocean Beach to Coronado Beach and Everywhere in between, whether you’re a Student at the University of San Diego or a tourist visiting the San Diego Zoo, Balboa Park, the Gaslamp District, or Seaworld San Diego (I may include links to these places) we’ll help you put the brightest smile on your face possible, come visit us on Flanders Dr. of of Mira Mesa Rd. at 1234 Flanders Drive. We’ve got the best whitening treatment in San Diego.”

And there you have it, some nice and concise information establishing a bit of local relevance in the blog post. If I were only including this type of paragraph, ranking this page locally wouldn’t be my primary goal, my primary goal would be just to create relevant content to support my PRIMARY PRODUCT/SERVICE PAGES with a little local relevance sprinkled in. If I were trying to rank the webpage locally at the top of Google, I would use a strategy more closely based on EXAMPLE 1 above.

Attributes to Include When Establishing Local Relevance

Below are some attributes I may include when establishing local relevance in my blog articles.

• Local Street Names
• Local Landmarks
• Local “Best Of” Activities
• Name of Mall or Shopping Center
• Other Local Business Names
• Schools/Colleges/Universities
• Your Business Name
• Your Business Address
• Local News Links (TV, Newspaper)
• Local Weather
• Local Better Business Bureau
• Local Chamber of Commerce
• Local City Links

If you’re a local business, imagine how much power you could start injecting into your website by creating these location relevant blog posts with a bunch of locally relevant information the search engines can use to determine which pages to rank in your area.

Is your competition doing this? Probably not, which means this is most likely going to be EXTREMELY POWERFUL for your website.

Finishing Touches

So far we have really knocked it out of the park when it comes to planning and optimizing our article content to have a super optimized post to help search engines recognize our brand as an authority on our topic, there are just a few more things we want to do to optimize our article as much as possible.

Adding Optimized Images

Optimized images will add more relevant dynamic content to your article which will be great for readers as well as search engines. In order to optimize images you may want to:

• include keywords in filename (i.e. teeth-whitening-san-diego.jpg)
• include keywords in metadata (Zoom Teeth Whitening, Teeth Whitening San Diego)
• include gps location information/geotagging
• add ALT tags for all images
• properly sized and compressed images

If you are still unclear on how to do this, revisit the Optimizing Images section in the Product and services page optimization earlier in this book.

Adding Video

Search engines also reward pages with video as dynamic media can increase the value of the webpage for visitors. So you may want to shoot a short (or long) video on the topic and embed into the article.

Or turn your article into a video here:
theclientblueprint.com/services

Aside: Expert YouTube Strategy
Another powerful strategy I use, which I shouldn’t even mention is this book, is in addition to my website content syndication network, I will build a content syndication network for my businesses YouTube Channel, turn my articles into videos, and then when I post my videos to YouTube I will generate backlinks to my video which then sends power to the pages I LINK TO IN MY YOUTUBE VIDEO DESCRIPTION!

So not only did I generate links to my site with my content syndication network when I posted my blog. Now I have a bunch of links to my video which IS ALSO LINKING BACK TO THE BLOG POST ON MY WEBSITE.

Very powerful stuff.

Do you think your competition is doing this? There is a 99.9 percent chance NO, which means this is another HUGE opportunity wide open to us to help us DOMINATE OVER OUR COMPETITION.

Post URL

The post URL is the url of the blog article. The post URL will help signal to Google what the page is about and can affect where it ranks in search engine results.

Before we publish any of our blog posts, we want to set the URL to include our target keyphrase for that blog post.

Generally speaking, I will have my URL exactly match my target keyphrase for the article.

Therefore, if we had a blog post titled “How Seniors Can Save Money on Car Insurance””

We would set our URL to be:
site.com/blog/how-seniors-can-save-money-on-car-insurance

Revisit the “Site URL” section earlier in this book where I go over it more in-depth if you would like additional information on determining the URL of your post.

Outlinking

You’ve heard about backlinks AKA INBOUND LINKS but I consider there to be value in OUTBOUND LINKS AS WELL. An outlink is an HTML link that allows for site visitors to access other sites. I may outlink to any relevant news sources or authoritative pages like wikipedia, or link to helpful scientific studies and pages of that nature. I do this because the internet is designed to be interconnected pages of flowing information and I believe that If I make my pages helpful to my readers, as in helping them learn more about a topic or strengthening the article with information or local links that can back them up, and linking to other relevant and authoritative sources then search engines will reward me for it.

Using the example article above, “How Seniors Can Save Money on Car Insurance”, I may have a sentence in the article, “Drivers over the age of 75 are more likely to get into auto accidents”.

Now to add credibility to the article, and support the article with quality content on a highly authoritative site to improve my page quality, I may back that statement up with a link from the CDC:

https://www.cdc.gov/transportationsafety/older_adult_drivers/index.html

This link is where I got the information from but more importantly it is considered by Google as an extremely high authority website, so when we link to it from our article (and obviously the two articles are closely related) it may improve our article quality in the eyes of Google and other search engines and improve our ranking bility accordingly and improve the overall reputation of our website, as we are linking to helpful, authoritative information online.

So my final sentence with link would look like this:

“Drivers over the age of 75 are more likely to get into auto accidents”.

This is not a requirement for your blog posts, but if applicable and especially for money blog articles it can be helpful to include a few of these links.

To help establish credibility:
• Websites with official statistics or tables
• Knowledge repositories like Wikipedia, WebMD
• Scientific Studies like PubMed
• Other topical authority webpages online

To help establish local relevance:
• Local Chamber of Commerce Websites
• Official City Websites
• Local Attractions Websites or their Google My Business Links
• Other Local Business Websites
• Local News Websites
• Schools or Universities

On-Site Interlinking

A crucial element and a part of this super-powerful blogging strategy to rank at the top of search engines is interlinking between pages on your website. Good interlinking is a major part of high ranking websites SEO, and something you don’t want to ignore. So how do I do this?

When linking to other webpages, you will link from some text on one page to another page. You will want to create hyperlinks from words in a sentence that are related to the page you are linking to.

I may link to the home page for any generic or target keyphrases that are brand related, so if I were a chiropractic clinic in Beverly Hills called Beverly Hills Chiropractic Clinic I might link the text “Beverly Hills Chiropractic Clinic” in any of my pages or articles, back to my home page.

I may also link to the homepage anywhere there is generic text that represents this idea such as “ if you’re looking for a chiropractor in Beverly Hills…”

Additionally, in all of my pages and blog posts, I will link to corresponding pages for any related phrases.

So, I would link to the “Back Pain Treatment” page anytime I mentioned something about back pain.

I would link to the “Spinal Decompression” page anytime I mentioned topics related to spinal decompression.

I would link to my “Chiropractic FAQ (Frequently Asked Questions)” page from many of my articles and specifically mention “…visit the chiropractic FAQ page for more information…”

I would also link to my contact page anytime I mentioned “contact us”.

And I might even link to an “About Me” page optimized for the chiropractor’s name every time I mentioned the doctor’s name (i.e “Dr. Chiro Smith”)

Posting new content regularly, optimizing, and interlinking is sure to turbo-charge the success of your website.

Linking to Your Online Properties to Broaden Your Foot Print

I’m going to dive deeper into the importance of interlinking to build your online footprint later, but this is also an important time to bring this up.

If we’re to stop and take a look at our strategy overview here, we are: building out high quality pages on our site related to our products and services, we are creating blog content to support our main products and services pages, and we are building out our “online footprint” by interconnecting everything with links. Therefore, oftentimes in my blog articles, I will sneak links into my articles that link to my other online properties, just to “build up” the online footprint for that site.

If I am utilizing a Content Syndication Network (which I do for every single website) I will have numerous properties that I can link to help build up this massive interconnected web of pages and content related to my business.

Sometimes I may just have a section on the bottom of the page like:

View us elsewhere online:

www,facebook.com/mychiropracticclinic
www.twitter.com/mychiropracticclinic
pinterest.com/boards/back-pain-treatment-beverly-hills-california

Pages I might link to:

Main Social Media Accounts Pages
facebook.com/my-business
twitter.com/my-business
pinterest.com/my-business

Secondary Web Properties Pages

Specific Pages
A Pinterest Board
A Flickr Gallery

Google Properties:
My Google My Business Listing
My Google My Business Reviews URL
Google My Business Photos
A Google Site for My Business

Sneak some links in like to your Google My Business Listing, Google My Business Posts, Pinterest Boards, etc.

Now, these types of links I don’t always include, and I don’t make them obvious, these I just like to sneak in so they are almost unnoticeable and I don’t necessarily want people clicking on these but I just include these to build out the online footprint of the business, and so when I post the blog and it triggers the content syndication network, I automatically build out numerous backlinks to these other pages which almost nobody is doing, thus adding one more thing to our list of everything we are doing better than our competitors.

Posting your Blog

You’ve spent time figuring out what type of bloggins strategy is best for your website, whether you are posting related content to support your main product and services pages on your website, or are writing well researched super-solid “money” blogs to drive traffic.

You’ve chosen a great topic, done your keyword research, structured your article, added links to your other website content, outbound links to supporting related content, and possibly linked to your other online or social media properties.

You’ve optimized your meta title and description pages and chosen a URL.

And you’ve added optimized images to make your article a bit more dynamic.

There is only one more thing to do.

Click PUBLISH.

Hooray you’ve done it! You’ve posted your first kick-ass blog article!

Congratulations! Pat yourself on the back, take a breather, take a minute to relish in your achievement and then let’s move on to what to do AFTER the article is published.

Interlinking Online Content

We have published our blog post, but this is where the magic really starts to happen, this is something your competitors are most likely not doing. By creating content regularly, pushing it out to multiple platforms and interlinking everything together, we will expand the online footprint of our business. It will create a massive online web of interconnected URLs and content all interlinked related to the products or services you offer, and in time, search engines will see you as an authority in your niche, and reward you with higher rankings in search engines, which translates to a steady stream of clients and customers.

Content Syndication Network

As I mentioned previously, our content syndication network will automatically fire once the blog is posted. This means that our blog post content including, text, images, and links within the article will be automatically posted to numerous websites which will build backlinks to our original article as well as to the URLs we linked to in our article. Therefore we start to build out this web of content.

Imagine how much this could help search engines view our website and content as an authority over our competitors. With just a single blog post you have generated backlinks, interconnected related content on many different websites, and have your brand information on multiple external websites resulting in a larger online footprint for your business.

Meanwhile the vast majority of your competitors will have no blogs whatsoever, or maybe a few mediocre non-optimized on zero other websites.

Now imagine when we post our second, third, fourth, tenth, twentieth article. With twenty articles, we could have over 500 different URLs online associated with our business. If we linked back to our home page and two product/services pages in each blog post we could have hundreds of backlinks pointing back to our website.

This is the power of the content syndication network.

If you would like to use my Content Syndication Network building service click here: theclientblueprint.com/services

Sharing to other Sites

For every single blog post I publish, I want to maximize the potential of the work I put into it. And as I have mentioned throughout this book, we are aiming for authority and relevance by building out a large, relevant online footprint, therefore, we want to share this content to as many places as possible.

It has been automatically shared to our content syndication network properties, now we need to share to properties we don’t have it set-up to share automatically to.

Note: As I mention in the next section, there are ways to automate this social posting as well, but that is an advanced strategy that is beyond the scope of this book, but also, you will get a better feel for what we are trying to accomplish when you share your content manually at first.

So we want to have the following online properties to share to, we will have full accounts with descriptions and business information for each one, ready to share our content to.

Once our social media properties are set-up and ready to post to, the way I post may look something like this:

Share to Facebook
Share to Twitter
Share to Google My Business with link back to the article
Share to Numerous Pinterests Boards of Mine With Names Related to that specific product or service
Share Google My Business URL (Post we just created) to Twitter
Share Pinterest Board URLs (Posts we just created) to Twitter
Share Pinterest Pin URLs (Posts we just created) to Twitter
Maybe add the optimized blog images to my Google My Business Listing if applicable.
Add optimized blog images to optimized flickr galleries.

I basically SHARE the article to as many places as possible, and then when possible create posts or links to ALL OF THE POSTS YOU JUST CREATED that link back to your blog post.

Anytime you need content for the posts, simply copy and paste a section of the article or rewrite a small section, or write some sentences containing keywords defined when writing the article as well as city/state, business name, even business NAP where applicable.

Don’t overthink the text here, this is more of an art than a science, just write it as fast as you can, and include important relevant text.

If I am REALLY going hard on this system, I may take a bunch of these URLS, all of the URLS I have posts, pages, boards, pins, GMB posts, etc. enter them into a spreadsheet, and add them into my automated social media post rotation.

So rather than nothing happening, I may have 100 tweets constantly in rotation tweeting out links to my online properties.

Power Up Your System with Automated Social Sharing

Setting up your system to include automated social sharing is beyond the scope of this book, however, setting up a system to continuously share content will be the proverbial nail in the coffin for your competition.

So far our system goes vastly above and beyond the majority of the competition out there, and adding this to your system will knock it out of the park. Basically what this would be would be taking all of the content and links we have already created and SHARING THOSE LINKS within facebook posts, tweets, Google My Business posts, and more to generate what are known as social signals, or your websites shares linked and overall social media visibility as perceived by search engines.

Social sharing will allow us to create new short-form social content on autopilot that also contains links to website pages, blog articles, our social media pages, social media posts, our content syndication properties and URLs, our pinterest board and pins, our Google My Business listing, Google My Business Map, Google My Business Reviews, and more.

I will be creating a course on social media automation in the future, check here for updates: theclientblueprint.com/courses

In Conclusion

Congratulations! You now have a TON of information related to how I build out my online system to help businesses DOMINATE over their competition.

By just doing the work and trusting the process you can build out an amazing traffic machine for your business.

One that leads to more TRAFFIC, more BRAND AWARENESS for your business, more SALES, more MONEY and more FREEDOM.

Just be consistent.

Do the work. Trust the process.

There will be times when you notice your rankings go way up, you’ll start to get excited, and then they may drop wayyy down, it’s easier said than done but don’t sweat it, this is normal, and in time your web pages will gradually rise to the top of search engines. Just keep going.

Another thing to consider is that if your business has an optimized Google My Business listing, this system will SUPERPOWER that, which actually be your #1 source of clients or customers.

For more information on integrating your GMB into this system check out:
theclientblueprint.com/GMB

Thank You!

Thank you so much for taking the time to read about my amazing strategy, I would love any feedback and I would love to have you reach out to me if you’re willing to write a review for this book. I spent a lot of time on it and your review would be extremely helpful to me in getting this book in the hands of others to help them CRUSH IT with their businesses.

If you’re interested in my online course to walk you through this step-by-step, consulting services to help you dial in the optimum strategy for your specific business or would like me to take care of all of the work of building out my incredible system for you email me at ryan@theclientblueprint.com or visit https://www.theclientblueprint.com

I wish you the best for you and your business.

Godspeed,
Ryan